MacGillivray Freeman Films is responsible for many technical innovations for the IMAX® format, including developing specialty cameras and photographic techniques. Each adds to the visceral experience unique to the format. The company mounted the giant camera on a jet dragster, a whitewater kayak, a downhill ski racer, the Blue Angels' F/A 18 jet aircraft, and inside the P-3, a research plane that flies into hurricanes. They even placed their camera directly in the path of an avalanche to achieve a shot with maximum impact.
Marking a first in the giant screen film industry, MacGillivray Freeman Films simultaneously released Grand Canyon Adventure in 2008 in two distinct versions, one for 3-D IMAX® theatres and another for 2-D and IMAX® Dome theatres. The content of each version was specifically tailored to maximize the projection strengths of each format. The film will be shot entirely with original 15/70 3-D photography.
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