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“Giant screen films can bring about positive change by powerfully motivating viewers to want to get involved.  These mammoth films are different from any other films because the screen is so large that you feel enveloped by it, you feel pulled in to what’s on the screen as if you are practically there. Thus watching a giant screen film is much more personally involving than say, watching a television documentary.  These films also present positive and inspiring role models — individuals who are passionately exploring our world and making important discoveries. Our research and exit-polling have shown that giant screen films can lead viewers to be motivated to take action after seeing a film and get involved as citizen activists."

-- Chris Palmer, President, MacGillivray Freeman Films Educational Foundation

From To The Arctic 3D
(Click image to enlarge)

Giant-Screen Films – A Powerful Impact

The MacGillivray Freeman Films Educational Foundation believes in the potential of giant screen films to transform how people see the world and their place in it.  This film format is unique from all other educational mediums in its ability to reveal the beauty and wonder of the world in a most powerful, visceral way.  Shown on giant IMAX® screens more than 80 feet tall (4,500 times larger than an average TV screen), giant screen films create an immersive, “you-are-there” experience that places viewers directly in the heart of the action as it unfolds on-screen.  Whether they’re swimming across the ocean floor with dolphins or hurtling through space on the wings of the Space Shuttle, viewers participate in a lifelike experience they most likely would not have any other way. 

Film Format Facts:

IMAX® motion picture systems, invented and developed by Imax Corporation, display images of unsurpassed size, clarity and impact. The images are enhanced by a superb specially-designed six-channel, multi-speaker sound system manufactured by Sonics Associates, Inc., a world leader in sound system design.  Images are projected onto giant rectangular screens, up to eight stories high and, in the case of IMAX Dome® theatres, onto domes as large as 27 metres (88'- 5") in diameter.
The 15/70mm image is 10 times larger than a conventional 35mm frame and three times bigger than a standard 70mm frame. The sheer size of a 15/70 film frame, combined with the unique IMAX® or iWERKS™projection technology, is the key to the extraordinary sharpness and clarity of all MacGillivray Freeman films.
The IMAX® system has its roots in EXPO ‘67 in Montreal, Canada where multi-screen films were the hit of the fair. A small group of Canadian filmmakers (Graeme Ferguson, Roman Kroitor and Robert Kerr), who had made some of those popular films, decided to design a new system using a single, powerful projector, rather than the cumbersome multiple projectors used at that time. The result: the IMAX® motion picture projection system which would revolutionize giant screen cinema. IMAX® technology premiered at the Fuji Pavilion, EXPO ‘70 in Osaka, Japan. The first permanent IMAX® projection system was installed at Ontario Place's Cinesphere in Toronto in 1971. OMNIMAX® debuted at the Reuben H. Fleet Space Theatre in San Diego in 1973.

Theatres – Trusted Venues

There are 689 IMAX® theatres in 52 countries, many of them located in prestigious museums and science centers in metropolitan areas.  These include such institutions as the renowned Smithsonian Institution’s National Air and Space Museum, the Cité des Sciences et de l'Industrie in Paris, Singapore Science Centre, the National Museum of Naval Aviation, and the American Museum of Natural History.  Two-thirds of the audience consider an IMAX Theatre a “must-see” destination and would make going there a priority.

Though the majority of giant screen theatres are located in North America and Europe, the industry is growing in China, India and Russia.


Audiences – Facts

Over 1 billion people worldwide have seen an IMAX® film.
80 million people see a giant screen film per year.
One in three Americans has seen a giant screen film.
Films reach a youthful, active audience.
Audience is evenly split—50% male & 50% female.
96% would recommend the experience to a friend.
96% of all visitors would recommend to a friend.
Over half (51%) of viewers come for the "experience."
77% come to be both educated and entertained/educated.

1 www.giantscreenbiz.com
2 Imax Corporation – Note that some theatres report that their audiences are up to 40% children.
3 GSTA Consumer Research Report Program Viewer and Non-Viewer Research Study©

© Copyright MacGillivray Freeman Films Educational Foundation 2007